Intuit's various product offerings have allowed them to accumulate a vast amount of data. This gives them a distinct advantage over any other company when used in conjunction with Intuit's core products. A major benefit of housing so many different types of products under the same company umbrella is having direct control over them and the data that flows through them. Now, most of Intuit's customers use multiple Intuit products. If these products were linked together it would ease the burden on the user as well as Intuit. Mint, Quickbooks (QB) and TurboTax (TT) could see a large upswing across the board if the data was able to flow through from one product to the others. Mint has been catching on quickly, especially with the younger population whom has a greater tendency to use their mobile devices to manage their entire lives both personally and regarding business.
Mint has the great ability to link to a vast number of banking companies across the US and is used to manage personal financial information. Since all of this banking data is available via Mint it would be simple to link Mint to QB if a customer uses that product to manage there small or medium sized business. The challenges would be choosing what data should flow through, how it should be coded and where it should land within the QB software. Seems simple enough right? Not an easy task, but a true crowd pleaser and an excellent way to gain market share across product offerings.
From QB, since the data has already been coded before entering, can be easily pushed to TT. With this three pronged approach users can easily manage their finances, accounting and tax information with little to no work done by them. It will increase customer retention, increase user volume across the product base and will most importantly wow the customer.
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